An analysis of the role of marketing in organizations. You should specifically consider how effective marketing: Business Assignment, UOG, UK

Dec 11, 2023

University

Subject Business
  1. An analysis of the role of marketing in organizations. You should specifically consider how effective marketing helps companies to achieve their wider organizational goals/objectives;
  2. Factors and trends influencing the macro environment (PESTLE) and how this impacts marketing decisions within organizations;
  3. How organizations may need to adapt their marketing in an increasingly digital world. You should pay particular attention to the emergence and development of social media as a marketing tool/platform.

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