Critically evaluate how marketing and supply chain management can determine the level of success: Customer and Supplier Engagement Assignment, UOS, UK

Dec 11, 2023

University

Subject Customer and Supplier Engagement

Critically evaluate how marketing and supply chain management can determine the level of success during the Covid-19 pandemic. Ensure that you select any business organization of your choice and use appropriate theories, models, and examples to underpin your answer, paying particular attention to global/international impact and sustainability issues.  Specifically, you should include consideration of the following

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  1. A critical analysis of your chosen company’s marketing and supply chain environment. You should pay particular attention to the global/international impact of Covid 19 pandemic on the marketing and supply chain environment.
  2. A critical analysis of the marketing mix and any adaptation/standardization requirements of the marketing mix during the COVID-19 pandemic.
  3. A critical analysis of supply chain management strategies and any adaptation/standardization requirements of supply chain management practices during the COVID-19 pandemic. You should pay special attention to discussing the impact of global supply chain issues on the selected business organization and should consider at least one of the supply chain management functions in your analysis.
  4. An evaluation of any pertinent ethical and sustainability implications that may arise from supply chain and marketing adaptations during the COVID-19 pandemic
  5. A critical analysis of how close synergies between Marketing and Supply Chain can enhance effectiveness, efficiency, and customer service.

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