Internet Most Likely Affected Direct and Digital MarketingInternet Most Likely Affected Direct and Digital Marketing

Feb 15, 2024

1) How has the Internet most likely affected direct and digital marketing?

A) The time taken by marketers to reach customer segments has increased.

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B) The role of technology has become less intense.

C) The expenditures on direct and digital marketing have increased.

D) The growth of digital sales has seen a significant downturn. E) The number of mass marketing forms has expanded.

2) In which of the following cases is a firm employing omni-channel retailing?

A) E-tailers such as Hammon.com market their products through a strong online presence.

B) Wingate Retail sells its products through e-tailers and hundreds of physical superstores.

C) Russel Stores’ sales operations are based on heavy outbound telephone marketing.

D) Lues Wholesalers markets its products to retailers through personal selling.

E) Local convenience stores promote products through word-of-mouth marketing.

 

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