MAR021-2: Choose an organization/ brand that has been active with its marketing within the last year– explain its approach: Marketing Communications in the Digital Age, UOB, UK

Dec 11, 2023

University

Subject MAR021-2: Marketing Communications in the Digital Age

Choose an organization/ brand that has been active with its marketing within the last year– explain its approach, area of operation, ethos, vision

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How do they use each channel and media? Illustrate with specific campaign examples from the last year to support your answer.

Analysis, of the organization’s three closest competitors in the market and define which element your brand could learn from?
Briefly comment on whether the organization is getting its overall digital strategy ‘right’ in the current UK socio-political and economic environment.

The digital communications strategy focuses on the potential changes in the market in the next 5 years. Where do you think the organization/ brand could improve to keep ahead of the curve in the market?  What new marketing channels should they consider?

Learning outcomes:-

Demonstrate the following knowledge and understanding

Traditional and new digital marketing communications disciplines and the manner in which these are deployed, are dependent on the brand and the target audiences.

Demonstrate the following skills and abilities

Newer methods of marketing/communications and develop an integrated marketing communications plan utilizing digital methods

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